How to Market Your Rental Property (the Right Way)

How to Market Your Rental Property (the Right Way)

Are you trying to market your rental property in San Francisco Bay? Plenty of people are looking for new places to live in 2021, but every property owner knows that finding the right tenants can still be troublesome. 

You need to know how to market your property the right way if you want to attract high-quality tenants.

Marketing property rentals is easy if you have the right help and know the right tips and tricks. Keep reading to learn how to do it the right way.

Take Great Photos 

One of the biggest mistakes that property owners can make when it comes to marketing is taking bad photos.

This might seem silly or inconsequential, but it matters. In the current market (even in San Francisco Bay), it's not uncommon for people to commit to a rental property "sight unseen." This means that they're relying on online listings and photos when they make their decision. 

Imagine yourself as a potential tenant. If you see photos that seem blurry or poorly represent the property (or seem to skip over important parts), will you want to rent there? 

You want to make sure that you show off your property rental in its full glory. Consider hiring a professional photographer, or even staging the rental. 

Choose Your Platforms Carefully

Make sure that you place your rental listing in the best places. You want to cover all of the popular sites (such as Zillow or, but you also want to reach outside of the norm. 

The Facebook Marketplace is great for finding local people who are motivated to rent as soon as possible. 

While Craigslist is a popular choice, keep in mind that there are many scammers on there, and it's possible that someone will steal your post to scam others. 

Learn How to Write Copy

Writing good copy is key when it comes to marketing anything, and your rental unit is no exception. Great copy entices readers and makes your rental property seem more attractive.

Your listing should include all of the necessary details (such as rent, utilities, and all features of the property), but you should jazz it up with attractive and SEO-friendly language

If you're not sure if you're capable of writing good copy for your listing, consider hiring a professional. 

Seek Professional Property Management

Does all of this seem like a lot of work? Many people who own rental properties also have day jobs. Others own several properties and have their hands full before they can even consider marketing.

If this is the case, your best marketing strategy might be investing in property management. 

Not only will property managers help you screen tenants and manage a lot of the technical aspects of owning a rental property, but they'll also help you out with marketing. 

When in doubt, talk to a professional. 

What's How to Market Your Rental the Right Way

Learning how to market a rental property is easy, but following through presents a challenge to any busy property owner. 

Work on your photography and writing skills, but don't forget how helpful the right property management company can be for your marketing efforts. You don't have to do this alone. 

Are you looking for a great property manager in San Francisco Bay, California?  At Kenny Realty, our expert team is ready to help you find the best tenants around. Learn more about what we can do for you and schedule a free consultation today

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